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Company name: Yappli, Inc.
Representative Director and CEO: Yasubumi Ihara
Headquarters: 41F Sumitomo Fudosan Roppongi Grand Tower,
3 Chome-2-1 Roppongi, Minato City, Tokyo 106-6241
Osaka office: 8F Grand Front Osaka North Building, Knowledge Capital,
3-1 Ofukacho, Kita-ku, Osaka-shi, Osaka 530-0011
Fukuoka office: WeWork,
1 Chome-1-29 Daimyo, Chuo Ward, Fukuoka, 810-0041

Capital: JPY 1,358 million (including capital reserve) (as of March 28, 2024)
Business Description: Internet business, mobile technology
Contact: Click here for inquiry

Representative Director and CEO YASUBUMI IHARA

It has been 10 years since the iPhone was released. The smartphone has drastically changed the world in the last decade. Innovative companies such as Uber, Instagram, LINE and Mercari have all emerged from mobile apps. App technology has reshaped digital experience. Apps not only operate at high speed but also enable access to GPS, cameras and other hardwares, as well as highly convenient features such as push notifications. These attributes combined have created services that have changed our digital experience and transformed the world.

We at Yappli, Inc. hope to provide such app technology to all companies. We are aiming for Yappli to be a platform where companies that do not have in-house engineers can easily access app technology and bring innovations themselves.

Yappli's clients have been expanding day by day. Our platform is selected by a wide range of Japanese industry leaders from popular fashion brands to banks. We are not only entrusted to create an app for each customer but also to develop and offer a cutting-edge platform reflecting distinct values and knowhow. We design and develop all services independently and proactively, not by copying or imitating others. We are proud to present extremely unique and highly competitive products that stand out in Japan and globally. My one and only goal since the company was founded has been to make Yappli successful around the world and to bring innovation in our society. We will continue to commit to product development to fulfill this goal.

The app market is expected to further expand. In the next 10 years, AI, AR, IOT and other state-of-the-art technologies will be integrated into apps, thereby creating more innovative services that will transform our lives. Yappli will grow as a platform to support the mobile shift of various companies and industries in such a world.

Representative Director, CEO
Co-founder

Yasubumi Ihara

Yasubumi Ihara began his career as an editor for a snowboarding magazine. He then worked at Yahoo Japan Corporation in the media division. After a career as a marketing manager at a global financial institution, he established Yappli, Inc. in 2013.

Director, CTO

Genki Sato

Genki Sato graduated with a Masters from the University of Tokyo, Faculty of Engineering. He then joined DeNA Co., Ltd as a server engineer, responsible for developing successful mobile games. After working as a leading manager, he left the company and joined a FinTech startup. He joined Yappli in 2018 and assumed the position of CTO and Executive Officer in 2022.

Director, COO

Takahiro Yamamoto

Takahiro Yamamoto began his career in marketing at an advertising agency and a mobile gaming company. He then joined IMJ Inc. (Accenture Group) where he was responsible for the marketing consulting division as an Executive Officer.He joined Yappli as CMO in 2019 and assumed the position of Executive Officer in 2020 and COO in 2023.

Director,
Co-founder

Masafumi Sano

Masafumi Sano joined Yahoo Japan Corporation after graduating from college, where he developed an advanced iOS app and smartphone website for Yahoo! Finance. MITOU Youth Creator for FY2007. UX Designer and Developer. He established Yappli, Inc. in 2013 with other co-founders.

Executive Officer, CCO
(Chief Communication Officer)

Yohei Kaneko

Yohei Kaneko began his career at GMO Internet, Inc. in marketing, sales and new business establishment. In 2004, he established his own business in fashion and ran media and EC business for 11 years. He joined Yappli, Inc. in 2016 and assumed the position of Executive Officer from 2018.

Executive Officer

Masashi Ichikawa

Masashi Ichikawa worked in sales and customer success at Apple Japan, Inc, BrainPad Inc., Oracle Corporation Japan. In 2018, he joined Yappli, Inc. with the aim of launching a customer success team, and has consistently maintained a churn rate below 1.0%, the most important KPI. In 2020, he became the Vice President of Customer Success Department, and assumed the position of Executive Officer in 2023.

Executive Officer, CMO

Eriko Matsuda

Eriko Matsuda, after completing her graduate studies, was in charge of digital marketing related business at venture companies. In 2011, she joined Microsoft Japan Co., Ltd., where she took on a leadership role in digital marketing. Following her experience as CMO at a startup company, she joined Yappli, Inc. in 2023, and became CMO in 2024.

ProNova Inc.

Etsuko Okajima became the representative director and CEO of GLOBIS MANAGEMENT BANK in 2005 after a career at Mitsubishi Corporation, Harvard MBA and McKinsey & Company. In 2007, she established ProNova Inc. and assumed the position of Representative Director and CEO. In 2014, she was appointed the External Director of Astellas Pharma Inc. and MARUI GROUP CO., LTD. She was also appointed the External Director of LANCERS, INC. and SEPTENI HOLDINGS CO., LTD. in 2015, and the External Director of Link and Motivation Inc. in 2016.

2013

April: Fastmedia Inc. established in Aoyama, Minato-ku, Tokyo
: Approx. 30 million yen funded by YJ Capital Inc.
: Yappli platform released
August: Yappli offered as OEM to “Yahoo! App Engine” of Yahoo Japan Corporation
September: Service enabled for Android apps

2014

May: Office moved from Aoyama to Roppongi

2015

April: Runner-up in “SLUSH ASIA” Start-up Pitch Contest
September: 330 million yen in total funded by GLOBIS CAPITAL PARTNERS, Salesforce Ventures, YJ Capital Inc. and private investor Shogo Kawada
: Received “Amazon Web Services Award” in “Tech in Asia”
October: Office moved from Roppongi to Akasaka

2016

June: Privacy Mark acquired
: Collaboration with Chiba Bank in FinTech business
September: “Yappli Summit 2016” held as the first company event

2017

March: Adopted effect measurement and analysis tool “AppsFlyer” and started “Yappli customer attraction support service”
April: Company name changed to Yappli, Inc.
: MOBILE MARKETING UPDATE 2017
August: Coordination with Salesforce Marketing Cloud
October: Approx. 670 million yen in total funded from GLOBIS CAPITAL PARTNERS, the lead investor, and also ITOCHU Techno-Solutions Corporation, YJ Capital Inc., Shogo Kawada as well as bank loan from Mizuho Bank.

2018

January: Office moved within Akasaka
: Office opened in Umeda, Osaka
June: “Yappli Developers Site” made available
December: Osaka Office moved from Umeda to “WeWork Namba Sky O”

2019

January: Acquired “GMO App Capsule” business of GMO TECH, Inc.
June: Office opened in Daimyo, Fukuoka
: Tokyo Office moved from Akasaka to Roppongi 1-chome
: Approx. 3 billion yen funded from Eight Roads Ventures Japan (former Fidelity Growth Partners Japan), the lead investor, and also from SMBC Venture Capital, third-party share issuance to existing shareholders (GLOBIS CAPITAL PARTNERS, YJ Capital Inc.) and debt finance from Mizuho Bank, Resona Bank and Japan Finance Corporation.

2020

December: IPO on TSE Mothers

2021

October: Yappli CRM launched

2022

January: Apps developed on Yappli platform surpassed 100 million downloads
October: “Yappli” wins GOOD DESIGN AWARD

2023

April: Celebrated 10th anniversary of company founding and service launch
August: Yappli UNITE launched

2024

April: Osaka Office moved from "WeWork Namba SkyO" to "Grand Front Osaka North Building, Knowledge Capital"

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