Company Overview

Company Overview
Company name
Yappli, Inc.
Representative Director and CEO
Yasubumi Ihara
41F Sumitomo Fudosan Roppongi Grand Tower,
3 Chome-2-1 Roppongi, Minato City, Tokyo 106-6241
Osaka office
27F Namba Skyo,
5 Chome-1-60 Namba, Chuo Ward, Osaka, 542-0076
Fukuoka office
1 Chome-1-29 Daimyo, Chuo Ward, Fukuoka, 810-0041
5.09 billion yen (including capital reserve) (as of December 31, 2021)
Business Description
Internet business, mobile technology
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Message from Representative Director and CEO

代表取締役 庵原 保文 [YASUBUMI IHARA]

Representative Director and CEO YASUBUMI IHARA

It has been 10 years since the iPhone was released. The smartphone has drastically changed the world in the last decade. Innovative companies such as Uber, Instagram, LINE and Mercari have all emerged from mobile apps. App technology has reshaped digital experience. Apps not only operate at high speed but also enable access to GPS, cameras and other hardwares, as well as highly convenient features such as push notifications. These attributes combined have created services that have changed our digital experience and transformed the world.

We at Yappli, Inc. hope to provide such app technology to all companies. We are aiming for Yappli to be a platform where companies that do not have in-house engineers can easily access app technology and bring innovations themselves.

Yappli's clients have been expanding day by day. Our platform is selected by a wide range of Japanese industry leaders from popular fashion brands to banks. We are not only entrusted to create an app for each customer but also to develop and offer a cutting-edge platform reflecting distinct values and knowhow. We design and develop all services independently and proactively, not by copying or imitating others. We are proud to present extremely unique and highly competitive products that stand out in Japan and globally. My one and only goal since the company was founded has been to make Yappli successful around the world and to bring innovation in our society. We will continue to commit to product development to fulfill this goal.

The app market is expected to further expand. In the next 10 years, AI, AR, IOT and other state-of-the-art technologies will be integrated into apps, thereby creating more innovative services that will transform our lives. Yappli will grow as a platform to support the mobile shift of various companies and industries in such a world.


Leadership Team

庵原 保文

Representative Director, CEO

Yasubumi Ihara

Yasubumi Ihara began his career as an editor for a snowboarding magazine. He then worked at Yahoo Japan Corporation in the media division. After a career as a marketing manager at a global financial institution, he established Yappli, Inc. in 2013.

佐野 将史


Masafumi Sano

Masafumi Sano joined Yahoo Japan Corporation after graduating from college, where he developed an advanced iOS app and smartphone website for Yahoo! Finance. MITOU Youth Creator for FY2007. UX Designer and Developer. He established Yappli, Inc. in 2013 with other co-founders.

角田 耕一

Director, CFO

Koichi Tsunoda

Koichi Tsunoda graduated from UC Berkeley and worked at an investment bank where he was engaged in the execution of M&A. As a CFO at manabo, Inc., he mainly handled corporate matters such as financial affairs, fund-raising and legal affairs. In 2017, he assumed the position of CFO at Yappli Inc., and has been a director since 2018.

Executive Officer, CCO
(Chief Communication Officer)

Yohei Kaneko

Yohei Kaneko began his career at GMO Internet, Inc. in marketing, sales and new business establishment. In 2004, he established his own business in fashion and ran media and EC business for 11 years. He joined Yappli, Inc. in 2016 and assumed the position of Executive Officer from 2018.

Executive Officer, CMO

Takahiro Yamamoto

Takahiro Yamamoto began his career in marketing at an advertising agency and a mobile gaming company. He then joined IMJ Inc. (Accenture Group) where he was responsible for the marketing consulting division as an Executive Officer. In 2019, he joined Yappli as CMO, and assumed the position of Executive Officer in 2020.

Executive Officer, CTO

Genki Sato

Genki Sato graduated with a Masters from the University of Tokyo, Faculty of Engineering. He then joined DeNA Co., Ltd as a server engineer, responsible for developing successful mobile games. After working as a leading manager, he left the company and joined a FinTech startup. He joined Yappli in 2018 and assumed the position of CTO and Executive Officer in 2022.

岡島 悦子

External Director

Etsuko Okajima

ProNova Inc.

Etsuko Okajima became the representative director and CEO of GLOBIS MANAGEMENT BANK in 2005 after a career at Mitsubishi Corporation, Harvard MBA and McKinsey & Company. In 2007, she established ProNova Inc. and assumed the position of Representative Director and CEO. In 2014, she was appointed the External Director of Astellas Pharma Inc. and MARUI GROUP CO., LTD. She was also appointed the External Director of LANCERS, INC. and SEPTENI HOLDINGS CO., LTD. in 2015, and the External Director of Link and Motivation Inc. in 2016.




Fastmedia Inc. established in Aoyama, Minato-ku, Tokyo

Approx. 30 million yen funded by YJ Capital Inc.

Yappli platform released


Yappli offered as OEM to “Yahoo! App Engine” of Yahoo Japan Corporation


Service enabled for Android apps



Office moved from Aoyama to Roppongi



Runner-up in “SLUSH ASIA” Start-up Pitch Contest


330 million yen in total funded by GLOBIS CAPITAL PARTNERS, Salesforce Ventures, YJ Capital Inc. and private investor Shogo Kawada

Received “Amazon Web Services Award” in “Tech in Asia”


Office moved from Roppongi to Akasaka



Privacy Mark acquired

Collaboration with Chiba Bank in FinTech business


“Yappli Summit 2016” held as the first company event



Adopted effect measurement and analysis tool “AppsFlyer” and started “Yappli customer attraction support service”


Company name changed to Yappli, Inc.



Coordination with Salesforce Marketing Cloud


Approx. 670 million yen in total funded from GLOBIS CAPITAL PARTNERS, the lead investor, and also ITOCHU Techno-Solutions Corporation, YJ Capital Inc., Shogo Kawada as well as bank loan from Mizuho Bank.



Office moved within Akasaka

Office opened in Umeda, Osaka


“Yappli Developers Site” made available


Osaka Office moved from Umeda to “WeWork Namba Sky O”



Acquired “GMO App Capsule” business of GMO TECH, Inc.


Office opened in Daimyo, Fukuoka

Tokyo Office moved from Akasaka to Roppongi 1-chome

Approx. 3 billion yen funded from Eight Roads Ventures Japan (former Fidelity Growth Partners Japan), the lead investor, and also from SMBC Venture Capital, third-party share issuance to existing shareholders (GLOBIS CAPITAL PARTNERS, YJ Capital Inc.) and debt finance from Mizuho Bank, Resona Bank and Japan Finance Corporation.



IPO on TSE Mothers



Yappli CRM launched



Apps developed on Yappli platform surpassed 100 million downloads