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Company
Company Overview

- Company name
- Yappli, Inc.
- Representative
- Yasubumi Ihara
- Headquarter
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41F Sumitomo Fudosan Roppongi Grand Tower,
3 Chome-2-1 Roppongi, Minato City, Tokyo 106-0032 - Osaka office
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27F Namba Skyo,
5 Chome-1-60 Nanba, Chuo Ward, Osaka, 542-0076 - Fukuoka office
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Wework,
1 Chome-1-29 Daimyo, Chuo Ward, Fukuoka, 810-0041
Message from CEO
![代表取締役 庵原 保文 [YASUBUMI IHARA]](/assets/img/company/img-message.jpg)
Representative Director YASUBUMI IHARA
It has been 10 years since the iPhone was born. The smartphone revolution has drastically changed the world in this past 10 years. Innovative companies such as Uber, Instagram, LINE and mercari have all emerged from apps. App technology has reformed digital experience. Apps not only operate in high speed but also enables access to GPS, cameras and other hardware and offers highly convenient functions such as push notification. Such app performance has changed digital experience in the past 10 years and created a stream of services that change the world.
Management Team

Representative Director
Yasubumi Ihara Co-founder, Business
Yasubumi Ihara worked at Yahoo Japan Corporation in media service planning after working at a publishing company. After working as a marketing manager at Citibank, he established First Media, Inc. (currently Yappli, Inc.) with two other members.

Director
Masafumi Sano Co-founder, UX Designer and Developer
Masafumi Sano joined Yahoo Japan Corporation as a new graduate, where he developed the advanced iOS app and smartphone website for Yahoo!Finance. MITOU Youth Creator of FY2007 H2. UX Designer and Developer.

Director
Masumi Kuroda Co-founder, Designer
Masumi Kuroda worked as a production leader at Yahoo Japan Corporation after working at livedoor Co., Ltd. He wrote the efforts of Yahoo Japan Corporation in “Performance Best Practices for Web Developers (published by O’REILLY)”.

Director
Koichi Tsunoda Chief Financial Officer
Koichi Tsunoda graduated from UC Berkeley and worked at a foreign-affiliated investment bank where he was engaged in the execution of M&A in the investment banking department. When he worked as CFO at manabo, Inc., he mainly handled corporate matters such as financial affairs, fund-raising and legal affairs. In 2017, he assumed the position of CFO at Yappli, and has been a director since 2018.

Executive Officer
Yohei Kaneko Chief Communication Officer
Yohei Kaneko experienced marketing, sales and establishment of new businesses at GMO Internet. At age 24, he started his own business that featured “fashion × Internet”, where he handled fashion media and EC for 11 years. He joined Yappli, Inc. in 2016.

Executive Officer
Takahiro Yamamoto Chief Marketing Officer
Takahiro Yamamoto led the launch of a new data analysis and consulting division at IMJ Inc. (Accenture Group), and overseeed the marketing consulting division as a corporate executive officer. In 2019, he joined Yappli as CMO, and assumed the position of Executive Officer since 2020.

Outside Director
Etsuko Okajima
株式会社プロノバ
Etsuko Okajima became the representative director (resigned) of GLOBIS MANAGEMENT BANK in 2005, after experiencing Mitsubishi Corporation, Harvard MBA and McKinsey & Company. In 2007, she established ProNova and assumed the position of representative director. In 2014, she became the outside director (resigned) for Astellas Pharma Inc. and outside director for MARUI GROUP CO., LTD. She became the outside director for LANCERS, INC. and SEPTENI HOLDINGS CO., LTD. in 2015, and became the outside director for Link and Motivation Inc. in 2016.
History
2013
- April
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First Media Inc. established in Aoyama, Minato-ku, Tokyo
- April
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Approx. ¥30 million funded by YJ Capital Inc.
- August
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Yappli offered as OEM from “Yahoo! App Engine” of Yahoo Japan Corporation
- September
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Service enabled for Android apps
2014
- May
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Office moved from Aoyama to Roppongi
2015
- April
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Runner-up in “SLUSH ASIA” Start-up Pitch Contest
- September
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¥330 million in total funded by GLOBIS CAPITAL PARTNERS, Salesforce Ventures, YJ Capital Inc. and private investor Shogo Kawada
- September
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Received “Amazon Web Services Award” in “Tech in Asia”
- October
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Office moved from Roppongi to Akasaka
2016
- June
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PrivacyMark acquired
- June
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Collaboration with Chiba Bank in FinTech business
- September
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“Yappli Summit 2016” held as the first company event
2017
- March
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Adopted effect measurement and analysis tool AppsFlyer and started “Yappli customer attraction support service”
- April
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Company name changed to Yappli, Inc.
- April
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MOBILE MARKETING UPDATE 2017
- August
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Coordination with Salesforce Marketing Cloud
- October
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Approx. ¥670 million in total funded from GLOBIS CAPITAL PARTNERS, the lead investor, and also ITOCHU Techno-Solutions Corporation, YJ Capital Inc., Shogo Kawada as well as bank loan from Mizuho Bank.
2018
- January
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Office moved within Akasaka
- January
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Office opened in Umeda, Osaka
- June
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“Yappli Developers Site” made available
- December
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Osaka Office moved from Umeda to “WeWork Namba Sky O”
2019
- January
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Acquired “GMO App Capsule” of GMO TECH, Inc.
- June
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Office opened in Daimyo, Fukuoka
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Tokyo Office moved from Akasaka to Roppongi 1-chome
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Approx. ¥3 billion funded from Eight Roads Ventures Japan (former Fidelity Growth Partners Japan), the lead investor, and also from SMBC Venture Capital, third-party share issuance to existing shareholders (GLOBIS CAPITAL PARTNERS, YJ Capital Inc.) and debt finance from Mizuho Bank, Resona Bank and Japan Finance Corporation.
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