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The digital transformation (DX) market in Japan is growing rapidly and this trend is expected to continue for the foreseeable future. However, there is simultaneously an apparent domestic shortage of IT engineers, and the corresponding workforce is expected to diminish further in years to come.
With the growth of the Japanese DX market and the increasing interest in enhancing productivity comes the rise of the domestic SaaS market, which Japan has lacked relative to other major economies. Furthermore, as mobile phones and devices prove essential in our everyday lives, the importance of mobile apps is becoming ever more evident. The majority of time spent online on mobile devices is attributable to mobile apps, global downloads of which cease to slow.

Growth Opportunities (Product Strategy)


Progressive Expansion into New Industries

October 1, 2020


Platform Strategy Through API and SDK

October 1, 2020

Greater connectivity to external systems


Data-Driven Product Enhancement

October 1, 2020

Improving data utilization and analysis

1. Data Warehouse (DWH)
2. Data Management Platform (DMP)